WDR REVIEW & STRATEGY

2024/25

WDR carried out an extensive review of all that it does and how it does it.

The whole of 2024 was used for data collection and early 2025 for analysis and creating a strategy which will be reviewed every 2 years.

1 . REVIEW DATA

The Review had over 500 respondents through surveys, focus groups and formal discussions.

Groups involved were Irish lay Methodists, Methodist ministers, WDR partner CEOs, WDR committee members, WDR staff and 22-30-year-olds (the latter research being carried out by Queen’s University of Belfast). Questions provided opportunity for both quantitative and qualitative responses.

The proportion of lay and ordained Methodists sampled, closely represented the proportion of Methodists living in both Ireland and Northern Ireland.

In this section, you will see data and responses from:

A. Irish Methodist Lay Members and Ministers
B. WDR partners
C. WDR Committee


For the vast majority of Irish Methodists, responding to global poverty is a priority and is faith-driven. WDR has a clear mandate to exist. Methodist respondents also stated that MCI’s ideal of every member giving 1% of income (post-tax) is a good thing although accompanying qualitative answers specified that this is not possible for all due to their own economic challenges. Thus, MCI’s 1% standard should remain but perhaps needs repackaged for contemporary audiences.

Irish Methodists have particular areas of concern, the most concerning being access to water, food, education and healthcare, as well as the modern forms of slavery. Although the level of concern should not solely dictate choice of WDR partners or themes, it is good that WDR already has a diverse spread of themes.

Despite a strong faith-driven concern for global poverty, 87% of lay Irish Methodists rated themselves as only low to middling in terms of their efforts to reduce this poverty. For Methodist ministers, the figure was 89%.

This is an opportunity to inspire and engage MCI members further.

How Irish Methodists choose charities and their awareness of WDR

Irish Methodists have criteria for how they choose to support a particular charity.

People are most attracted to charities with admirable values, who direct a high proportion of funds towards ‘the work’, whose work is of interest and have transparency in what they do and how they do it. Of less importance is whether the charity is Methodist or even faith-based. This could be read as, “if the other key criteria are not exhibited, whether a charity is faith-based or not, is irrelevant”. WDR needs to acknowledge that simply being Methodist is not in itself enough to garner support.

A focus group was asked about criteria for organisations to partner with on the ground. As well as similar answers to the above, the following were suggested: official registration, good track record, culturally sensitive, inclusive, not duplicating work of others in same area, cost effective, having high impact.

WDR believes that it and its partners rate very highly in all these standards.

34% of lay members had a high awareness of WDR and 53% a middling awareness.
Amongst ministers, 38% had a high awareness and 58% a middling awareness.
This is heartening, perhaps suggesting that communications and publicity are already reasonably effective.

“WDR’s views on development align with my own in ‘People not Projects’. Long term support through trusted relationships with local people who lead the way in sustaining development. WDR are experts in their field.”

- Lay Methodist

People hear about WDR in the following ways:

Although some lay respondents suggested that WDR needed more visibility, WDR is regularly present on all the platforms listed in the graph, each reaching different audiences. Presence on each platform should have outcomes (learning, prayer and giving) amongst that demographic.

The annual WDR church Service is a key way in which Irish Methodists hear about MCI’s international development work and have the opportunity to respond. However, 12% of ministers do not hold a WDR service despite a Conference directive to do so. In conjunction with this, lay and ordained agreed that themes around global poverty were preached upon only rarely or, at best, occasionally.

WDR resources

Feedback from ministers on WDR resources was extremely positive. 93% of ministers who gave a qualitative answer stated that WDR resources were “excellent, good or needed nothing more”. Of course, some tweaks were suggested and this will be taken on board. A proportion of ministers do not use the service resources at all. These could well be those ministers who do not hold annual WDR services.

Prayers of Solidarity is a bimonthly prayer resource in both written and video form. 52% if ministers use the written but only 15% the video. The video format is now discontinued.

Comment was made that any resources need to be equally relevant in Ireland and Northern Ireland – language is important.

“The resources every year continue to be of high quality and give our people a real sense of WDR and its work around the world.”

- Minister


CEOs of all 12 WDR partners completed a bespoke survey to critique WDR and its practices, as well as offer suggestions for improvement.

Partners were asked to rate out of 4 (4 being highest and most favourable), WDR’s processes:

  • WDR’s practice of 3-year funding cycles - 3.7

  • WDR’s practice of negotiated proposals – 3.7

  • WDR’s practice of six-monthly reporting – 3.8

  • WDR’s practice of occasional visits – 3.7

Partners were asked to rate their sense of connection between themselves and MCI

  • With WDR staff – 3.5

  • With WDR committee – 2.6

  • With WDR supporters – 2.2

The new WDR strategy is designed to help partners, supporters and committee feel more connection.

Partners were asked to rate how WDR lives up to its own values (justice, compassion, equality, solidarity) – 3.8

Partners were asked to comment on WDR’s weaknesses:
Some key responses were: needing more time during visits, reports can be too detailed, limited funding.
Every single partner asked for more regular communication via Zoom or face-to-face.

Partners were asked to comment on WDR’s strengths:
Some key responses were: efficient, reliable, adaptable, dream partner, passion, trusting of others, not demeaning, a focus on partners and not just projects, take partnership and solidarity very seriously…

“I love the spread of partners you have and how you talk about partnership. Focusing on relationships, not just projects. I love how you partner for the long term to see transformation and breakthrough – that takes time. It also gives your supporters a chance to really journey.”

- Partner


Through several facilitated sessions and much discussion, the WDR committee identified WDR’s priorities as:

  1. Managing Partnerships

  2. Fundraising

 It was agreed that the experience and skills of committee members should be better identified and utilised to most benefit WDR’s work and maximise members’ fulfilment in their roles.

The committee identified the contexts (political, economic, social, technical, legal and environmental) in which it and its partners operate. This produced a view of complex challenges and opportunities. These need to be considered in WDR’s planning, implementation and communications.

“I serve on the committee because I care about global issues, and the work WDR does demonstrates that MCI has not detached itself from the pain and suffering of others.”

- Committee member

2. FINANCE

WDR has a diverse number of income streams. In 2024 the proportions of total income were:

  • Congregational and individual one-offs – 37%

  • Monthly giving – 18%

  • Legacies – 25%

  • Gifts for Life and Step Up (fundraising events) – 12%

  • Tax relief (including Gift Aid) – 3%

  • Other – 2.5%

  • MCI allocation from central funds – 2.5%

Congregations not holding their annual WDR service (12% of ministers do not) or not promoting WDR’s fundraising events (e.g. only 32% of churches seem to promote Step Up) leads to a lower income to fight poverty.

There is room for WDR to grow all these streams.

A common request of lay Methodists and ministers was that individuals and congregations could focus on a specific partner’s work. This desire has been built into the new WDR strategy and will hopefully increase supporter interest and giving.

3. STRATEGY

Going forward, the WDR committee have agreed an evidence-based strategy around its two priority areas.

Many of these activities have been happening already but the Review has identified new or amended actions.

Priority Area 1:

Managing Partnerships

AIM

WDR should maintain a diverse portfolio of partners who are effective in combatting poverty, feel supported by WDR and fulfil WDR’s requirements.

  • To have depth of relationship between WDR / MCI and its partners

    6 actions including more virtual/real meetings between partners and (a) WDR committee (b) WDR staff and (c) MCI members

  • To process and assess partner proposals and reports in a robust and appropriate manner

    4 actions including (a) review and updating of WDR proposal and reporting processes and templates (b) matching committee member skills and interest to the report and proposal assessment process

  • To maintain a diverse portfolio of partners in terms of themes and locations

    1 action consisting of annual review of the partner portfolio

  • To allocate levels of grants that are appropriate to each partner

    1 action consisting of annual review of level of grant allocation

Priority Area 2:

Fundraising

AIM

WDR should increase its income for the purpose of reducing poverty. This will include consideration of associated communications, development education and supporter relations.

  • To maximise each of WDR’s income streams.

    7 actions including (a) enabling congregations, individuals and groups to focus upon a chosen partner (b) a repackaging of the MCI 1% target for contemporary audiences (c) greater promotion of gifts in wills (d) prioritising staff time to claim Gift Aid and tax relief ( e) identify reps to sell Gifts for Life in churches (f) develop Step Up beyond walking/running/cycling (g) further promotion of monthly giving

  • To develop and maintain a broad support base

    5 actions including (a) seeking presence at MCI youth events (b) maintaining a strategic Methodist Newsletter presence (c) building relationships with ministers and lay pastors (d) develop digital presence

  • To have up-to-date supporter records for strategic use

    3 actions including (a) creation and maintenance of comprehensive supporter records (b) acknowledge support in a way that inspires (c) use volunteers in a fulfilling way

  • To have communications that speak to WDR’s purpose, vision, values and ways of working

    6 actions including (a) gathering appropriate and sufficient media from partners (b) use communications to educate around development and relief issues (c) clarify WDR’s theology (d) produce additional short videos for congregations (e) produce a set of short Bible studies around poverty

If you would like more information about our Review and Strategy, please get in touch.